Alex Woo

Alex Woo

Company: W2O Food Innovation

Job title: Chief Executive Officer


Alex is the founder and CEO for W2O, a food technology firm for the past ten years. He specializes in creating Better Food with niche expertise in contemporary taste & smell neuroscience and state of art clean label plant-based sweeteners and flavors.
Food and beverage companies hire him to bring food science to their new product development efforts on topics such as sugar reduction, salt reduction and multisensory eating experience. Food ingredient firms retain him to lead the creation of plant-based sweeteners and sweetness modulators.


Clean Label Sugar Reduction: What & How to Use the Big 7 Plant-Based Sweeteners & Sweetness Modulators? 11:10 am

• What are the four best sweeteners, and how to use them • What are the two best low caloric bulking agents, and how to use them • What are the best sweetness modulators, and how to stack with them • How to stack these ingredients to formulate reduced sugar foods and beverages?Read more

day: Day One

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