Plant-based Foods Vegan

Five top London restaurants now offering Redefine Meat’s Flank Steak made from plants

New-Meat™ pioneer Redefine Meat has announced that five top restaurants in London, including German Gymnasium, Chotto Matte (Soho & Marylebone), Gillray’s Steakhouse & Bar and Mr. White’s, have added Redefine Flank Steak to their menus to expand the selection of premium, sustainable dishes that will satisfy the most demanding meat-lovers.

With a level of quality comparable to high-quality animal meat in terms of taste, texture and aroma, New-Meat brings an endless range of possibilities to chefs and diners, including dishes created with the meatiest and juiciest flank steaks. Whether they’re in the mood for a classic steak dish or spicy Japanese-Peruvian fusion, diners in London can now enjoy dishes created with Redefine Beef Flank and Redefine Lamb Flank, without compromising on the meat-eating experience.

Redefine Beef Flank Steak, Yorkshire pudding at Gillray’s Steakhouse & Bar.

By combining a true love of meat and breakthrough technologies, Redefine Meat made possible what was previously considered unattainable: delicious, plant-based meat that is proudly served in prestigious restaurants, including those famous for their quality meat. Endorsed by leading chefs worldwide, New-Meat is ideal for diners looking to reduce their consumption of animal meat, without compromising on taste, aroma and texture.

All Redefine Meat products are made from non-GMO, plant-based ingredients, contain no cholesterol and do not use any animal or animal by-products. The New-Meat range of products includes Redefine Beef Flank and Redefine Lamb Flank as well as Redefine Burger, Redefine Beef Mince, Redefine Sausage and Redefine Lamb Kabab.

Redefine Beef Flank Steak at Chotto Matte.

Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat, commented, “We are delighted to partner with these prestigious restaurants and bring New-Meat to their discerning clientele. As we continue our expansion in Europe, we are looking forward to increasing the availability of New-Meat to more chefs and restaurateurs and help them meet the high demand from meat-lovers, flexitarians, vegetarians and vegans.”

About Redefine Meat

At Redefine Meat™, we love meat.
Really, really love meat.

We believe that the world deserves New-Meat™, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.  

Our category-defining New-Meat™ portfolio spans minced meat products and premium whole-muscle cuts, which are proudly served by leading chefs at hundreds of restaurants, hotels and other foodservice locations in the UK, Germany, the Netherlands and Israel. In Israel, they are also commercially available in retail channels such as butcher shops. 

Redefine Meat is headquartered in Rehovot, Israel, and has over 200 employees in Israel and Europe. 

For more information, please visit

*All Redefine Meat Ltd. Products are based on non-GMO, plant-based ingredients, are antibiotic and cholesterol free, and do not contain any animal-based ingredients or by-products.